I woke up this morning thinking about the scarcity mindset—how it can trap us, shrink our vision, and push us inward or cause us to lash out. When scarcity takes hold, it shapes our decisions, often leading us into competition, fear, and zero-sum thinking. Every choice carries costs and consequences—not just for us, but for others too.

But if we want our ideas to spread, our families to thrive, our products to resonate, or any system around us to change, we need to understand something deeper: game theory—how people make decisions in the presence of others, with different incentives, beliefs, and freedoms.

This requires a shift in mindset—from control to cultivation.

Our role isn’t to manipulate outcomes but to cultivate the field. To yield to the Almighty’s lead, to plow the ground, to till the soil.

What does that mean?

• Plowing is the intensive turning over of topsoil. It breaks up weeds, buries residue, and allows nutrients and organic matter to mix in. It’s disruptive—but it prepares the ground for growth.
• Tilling refines this further, breaking up clumps, smoothing the surface, and creating a fertile seedbed. It makes space for new things to take root.

This is our calling: to prepare the field, not control the harvest.

Instead of striving to manipulate the system, let’s focus on being people of integrity who create excellent work. Work that fits into a broader ecosystem—where diverse individuals, acting voluntarily, can make meaningful choices that move us toward lasting change.

Let’s choose to work smarter.
To share wisdom.
To serve.
To love.
To gift someone a smile.
To act on our God-given instincts.
And to shine light wherever we are.